Primarily hired to work on the website, social graphics, print banners, advertisements, mockups for sponsor pitches, and beyond for DragCon, I have also fulfilled design tasks on an as-needed basis for World of Wonder related key art, merch designs, digital signage, and corporate site updates.
Marketed properties include:
Canada's Drag Race
Canada's Drag Race vs The World
Drag Race Belgique
Drag Race Brasil
Drag Race France
Drag Race Italia
Drag Race México
Drag Race Philippines
Drag Race Sverige
RuPaul's Drag Race
RuPaul's Drag Race All Stars
RuPaul's Drag Race Down Under
Rupaul's Drag Race UK
WOW Presents Plus:
Monét's Herstory X Change
Keeping Up With Krystal Versace
Why R Humans?
The Pink Room
The Things That Made Me Queer
RuPaul's DragCon UK 2023 - Season 15 Advertising
With the RuPaul's Drag Race season 15 premiere and DragCon UK 2023 scheduled for the same weekend, WOW had a perfect opportunity to cross-promote. In order to drive subscriptions for WOW Presents Plus, management wanted branding so bold attendees wouldn't be able to look anywhere without catching the new key art. They arranged for a promotion to watch the first episode of the double premiere for free, which would give fans a taste of the staggering talent entering the Werk Room. However, the timing also meant that key art would only be finalized within a couple days of certain print deadlines. So as soon as we had the files, I applied that branding and direct QR code link to every surface still available: booth walls, banners, table attachments, lounge posters, entryway frames, and more. WOWPP saw a significant increase in traffic and subscriptions that weekend.
DragCon UK 2023 - WOW Merch & Booth Designs
For DragCon merchandise, we aimed for attractive apparel that lent itself to year-round wear as well as collector-aimed pieces. The "RuPeter" enamel pins sell well, so we focused on creating a matching set around the classic silhouette, as the UK edition was one of the earliest. In particular, I went through a number of iterations on designs for the display tote in addition to considering an "ita bag" design, and we ultimately landed on a simpler graphic that would allow the pins themselves to be the focus. The UK edition is a recolor of my all-pink design for WOW's Black Friday 2022 drop. For the booth itself, I recreated the shelf design for the LA 2022 show, which broke up the brightly colored branding with a subtle texture.
DragCon UK 2023 Social Graphics
New visual concepts encouraged engagement to appeal to social media algorithms and highlighted improvements from previous events, which directly correlated with tripled weekly ticket sales.
DragCon LA 2022 Badge Excerpts
Badge buildout included improving upon previous template iterations and color choices to make badges attractive and distinctive from each other. In addition, I implemented a Publisher system that could pull Queen names from a spreadsheet in order to automatically generate hundreds of custom name badges.
Drag Race France Enamel Pin
I developed this new design from scratch through many rounds of iteration to compliment the existing line of Drag Race international franchise enamel pins, drawing upon distinctly "French" feeling visuals.