Sponsor Activation - Proposal Mockups
In collaboration with the Brand Partnerships team, I visualize activation concepts using real convention center photos in order to present a clear vision. In the case of more involved booth concepts, I use photobashing and photo manipulation techniques to develop a layout and look unique to the sponsor's brand, directly communicating how they can interact with and benefit from the event's audience.
Sponsor Activation - Promotional Graphics
The majority of sponsorships include social media marketing and/or full press releases. It is my responsibility to execute optimized graphics for both of those tactics in ways that compliment both the event's and sponsor's brand guidelines.
Sponsor Activation - Event Photos
Activation stylings encourage deliberate photography using "Instagrammable moments" and are additionally placed in ways that are set up for incidental capture with invited talent.
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